Approximately a decade ago, we first visited Hakuba and were captivated by its nature and the warmth of its people. Eventually, this led us to embark on a dual lifestyle, dividing our time between Tokyo and Hakuba starting in 2023. By choosing Soil as your accommodation, we hope you can experience the same enchantment with Hakuba's charm that we felt. Our goal is for guests, who specifically choose Soil, to fully enjoy the wonders of Hakuba while also considering what we can do to contribute to preserving its charm for the future.
The name "Soil" was chosen with the intention of starting from sustainable practices to coexist with the land and local people, nurturing the soil for a lasting connection. We are committed to exploring ways to contribute to the preservation of Hakuba's allure and ensuring a sustainable future.